August 2015

TWO BROTHERS, ONE PASSION

Alberto Morelli

Alberto Morelli

Co-Founder
Alessandro Morelli

Alessandro Morelli

Co-Founder

Since primary school, Alberto and Alessandro have shared a passion for timepieces. All started by collecting cheap watches, and the two brothers kept doing so until they started high school. Over the years, they became aware of how much 1960s-1970s classic timepieces cost…traditional, eternal and perfect in their beauty, but expensive and less and less reliable with the passing of time. One day they thought: “Why don’t we manufacture them by ourselves?” From the very beginning, all samples received amazing feedbacks and shortly the dream came true.

March 2016

1st CROWDFUNDING CAMPAIGN